To develop a brand strategy and visual identity for Monomer Ventures, a new company linking innovative businesses in South East Asia with the skills and investment required to support and scale their work in reducing plastic waste on a global scale.
A strategy centred around the idea of an active network fusing innovation, technology, skills, investment, relationships and content. The visual identity demonstrates the idea of creating original forms by linking together [identical] singular parts - which is how polymers are formed and, importantly, how Monomer Ventures will make big things happen.
Brand and content strategy: Friends Are Electric
Visual Identity: Yvette NG